Coca-Cola is tapping The Bear to launch a new campaign highlighting the connection between its range of products and family gatherings.The “New Guy” campaign brings together Coca-Cola’s wide portfolio of brands in one spot for the first time ever. The central theme of the campaign is making Coca-Cola the “proud sponsor” of important family moments—also including a TV spot directed by Christopher Storer, showrunner for Hulu’s series The Bear. YPulse research shows television has a major place in pop culture for young consumers, and creates massive trends in real life, making it attention-grabbing for viewers to see their favorite shows featured in other spaces. (Marketing Dive)
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