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Gen Z is exerting its buying power and approaching finances differently than previous gens.

Jan 04 2024

Gen Z is exerting its buying power and approaching finances differently than previous gens. More than 50% of the global population is currently under 30-years-old, but rising global inflation has made it difficult for Gen Z to afford just about anything in their adulthood. And as they have never experienced a normal financial sector, they may not trust or engage with traditional banking and investment options to protect what money they do have. Gen Z continues to question the significant differences in how other gens spend, make, and invest their money—but one financial advisor says their value for transparency will be beneficial. YPulse’s Fintech report shows the vast majority of young people are interested in seeing one or more kinds of education materials from their financial investment companies, the most popular being personal savings advice. (World Finance)

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