Dove is airing a Super Bowl commercial for the first time in 18 years. The ad will feature a call to #KeepHerConfident and is tied to Dove’s partnership with Nike to create coaching tools that build body confidence in girls 11-to-17-years-old. The Super Bowl spot is part of Dove’s long-running Self-Esteem Project and aims to address the prevalence of negative body talk in sports. YPulse’s Brand Tracker data shows both Dove and Nike ranking among Gen Z’s top 10 most authentic brands, reflecting the value of commitment to purpose-driven efforts when connecting with the young gen. (Marketing Dive)
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