Warner Brothers is celebrating 20 years of Elf by bringing a new immersive experience to Roblox. The experience, “Elf North Pole Workshop,” allows users to explore a world similar to the movie and contribute to the success of Santa’s workshop. Players can take on different roles to further the theme of the community and togetherness by tracking their progress on the Clausometer. With appearances from key characters in the film, the activation taps the nostalgia of a childhood movie for some, and is a new introduction for a younger audience. YPulse’s Gaming report shows young parents say their children’s favorite game is Roblox, meaning this game is the right platform for engaging a new generation of viewers with parents’ youth classics. (Marketing Dive)
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