Hotels.com has recruited NBA stars Nikola Jokic and Jimmy Butler for new campaign “Hotel like a Pro.” The campaign, which includes ads highlighting the players’ “hotel hacks,” positions the players as “ultimate road warriors” due to their extensive travel and stays in hotel rooms. It promotes Hotel.com’s One Key rewards programs and mobile app’s hotel comparison tool. The campaign is part of the company’s longstanding partnership with the NBA and aims to tap into the renewed interest in travel as pandemic restrictions have eased. YPulse data shows basketball is the top sport young people have watched live or on-screen in the last year, meaning that basketball players are likely to draw attention from a large portion of young consumers to any brand they partner with. (Marketing Dive)
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