On social media, 2023 was the year of the girly aesthetic. This year, young women embraced the idea of being “just a girl” and rejecting the hustle culture that defined the work-focused “girlboss” era of the 2010s. Nostalgic childhood designs, including ribbons, lace, and pale-pink hues, are trending as this idea is reflected in aesthetics. Critics argue that these trends are shallow and profit off relatability, however, fashion psychologist Dawnn Karen believes that they tap into a deeper psychological need for control and comfort. The article suggests that this nostalgia is a healthy form of escapism, and that embracing girlhood can help individuals avoid destructive behaviors and self-hatred. YPulse told you how “girl” trends were amongst the top viral moments of the year, as trends like “girl dinner” and “girl math” brought light to a shift in young women’s ideals that’s now hitting fashion. (Who What Wear)
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