Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

The Top Viral Moments of 2023: Girl Math, Grimace Shakes, and Quiet Luxury

PDF

These are the viral stories that defined 2023—and some will be dipping into next year, too…

TL;DR

  • Girl dinner, girl math, tomato girls and beyond proved this was the year of the girl
  • The McDonald’s Grimace Shake indeed shook the internet—maybe more than the brand intended
  • Quiet luxury ignited an appreciation for classy, timeless fashion and beauty aesthetics
For brands, it’s important to understand when a viral trend is one they can be part of. Hundreds of viral moments come and go, especially from Gen Z creators with their chaotic sense of humor (but also their tendency to get deep once in a while). YPulse reports on these viral moments all year, providing...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?