For brands, it’s important to understand when a viral trend is one they can be part of. Hundreds of viral moments come and go, especially from Gen Z creators with their chaotic sense of humor (but also their tendency to get deep once in a while). YPulse reports on these viral moments all year, providing inspiration for the trends brands can take part in as well as learning moments about social media culture. From the top viral moments of the year, there’s plenty of both.   So what makes a viral moment one of the biggest of the year? In...