Instagram’s 2024 Trend Talk shows Gen Z’s health focus for the new year: wellness through authenticity. In anticipation of the wellness industry’s continued rise next year, Instagram collaborated with the Worth Global Style Network to survey 5K members of Gen Z across the U.S., U.K., India, South Korea, and Brazil. They found that Gen Z’s top three lifestyle priorities for 2024 include staying healthy, exploring career paths, and travelling. Notably, they want the year to embody themes of self-improvement, luck, and unapologetic authenticity. Further, entrepreneurship appeals to a significant portion of this gen with one in three considering self-employment as the optimal path to wealth. YPulse’s What is Wellness? trend report shows young people look at their health holistically—emotional wellbeing, which relies on everything from friendship to work, is as important (if not more) than physical wellness to this gen. (CNBC)
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