Fashion hot takes were hotter than ever this year. From the quality of Kylie Jenner’s new clothing brand KHY to Daniel Lee’s first Burberry collection, 2023 was a discourse-galore for TikTok’s fashion community. True fashion enthusiasts are now preferring long-form videos that share in-depth analysis and cultural criticism of different aspects of the industry more than casual watches like styling and haul videos. The tides are turning on content creators who shy away from publicly sharing opinions and “the modern influencer is waking up to the reality that to stand out from the archive-reposters, they need to add to something to the conversation…the most valuable addition to the space is the power of personal opinion,” a Fashion blogger told The Cut. YPulse data shows young people seriously trust the influencers they watch, so regardless of follower count, any creator can make an impact by sharing their ideas. (The Cut)
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