Toys with pop-culture tie-ins are expected to have high sales this holiday season. Thanks to entertainment hits featuring classic toy-names like Barbie, Mario, and Teenage Mutant Ninja Turtles, toy brands are predicting solid spending for the holidays, despite tight budgets. After all, parents are always putting their kids first—as YPulse data confirms parents plan to buy what their kids want regardless of budget—but toys under the $25 mark appear to be a focus for sellers. Plus, industry experts say the “treat yourself” mentality keeps consumers wanting the must-have toy. And kids aren’t the only demographic for these trendy toys; the sense of nostalgia that comes with a classic toy brand keeps older consumers interested as they innovate, too. (Retail Dive)
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