NYX Professional Makeup partnered up with Gen Z influencers to create Halloween-inspired makeup looks from Universal Pictures’ movies. The marketing campaign titled “Mon-Star Bash” will feature looks created by makeup artist Mimi Choi, giving monster makeovers to stars including Landon Barker, DJ Phoenix Brown, Reginae Carter, and Grace McKagan. Additionally, NYX will release a music video for an original song, featuring all the Mon-Stars. The brand is also continuing their gaming activations in Roblox in a Halloween partnership with Ulta Beauty. YPulse has told you before that Halloween is a huge social media extravaganza and provides tons of opportunities for brands to connect with young consumers getting into the spooky spirit. (Marketing Dive)
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