Like most other commercial holidays, planning gets earlier and earlier each year and Halloween is no different. As soon as fall flavored drinks and pastries dropped in August (yes, August), Gen Z and Millennials were in full Fall / Halloween mode. Now, Gen Z and Millennials’ Halloween plans are already under way and this year, and their social media feeds show they’re going all out. Just as YPulse told you last year, Halloween is once again a massive social media extravaganza that’s all about having the perfect cozy home / fashion aesthetics, most unique costumes, and hosting fun “spooky season” related activities. YPulse data shows more than nine in 10 Gen Z and Millennials plan on celebrating Halloween this year—and social media shows they’re well underway. On TikTok, the hashtag #Halloween2023 currently has 2B views and over on Instagram, the same tag has over 110K posts. And while some trends come back around each year, these young gens are known for innovation and fun surprises. This year, these...
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