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3 Halloween Trends Gen Z and Millennials Love

The viral spooky season is upon us—here’s what young consumers are posting on socials this year…

Written and Edited by the YPulse Editorial Team

Sep 21 2023
North America

KEY TAKEAWAYS

Halloween / Fall shopping can be its own main event for young consumers, so they love to show off their finds
Halloween costumes ideas are built on the backs of Gen Z women on TikTok and this year, they’re not going to be basic
Thrifted ghost paintings are Gen Z and Millennials’ new classic DIY decoration (that lasts all year)

Like most other commercial holidays, planning gets earlier and earlier each year and Halloween is no different. As soon as fall flavored drinks and pastries dropped in August (yes, August), Gen Z and Millennials were in full Fall / Halloween mode. Now, Gen Z and Millennials’ Halloween plans are already under way and this year, and their social media feeds show they’re going all out. Just as YPulse told you last year, Halloween is once again a massive social media extravaganza that’s all about having the perfect cozy home / fashion aesthetics, most unique costumes, and hosting fun “spooky season”...