Frito-Lay is teaming up with Megan Thee Stallion for a Flamin’ Hot flavor collab. The company and rapper are centering the campaign around “Flamin’ Hot University” to boost the hot flavor editions of Cheetos, Doritos, Ruffles, and more. Part of the campaign will be an apparel collection from streetwear designer Melody Ehsani, which the proceeds of will go to a scholarship fund up to $150K to Texas Southern University—which is the HBCU that Megan is an alumna at. YPulse’s Celebs and Influencers report shows that musicians are the top kind of celebrity young people want to see as a spokesperson for a brand. (Marketing Dive)
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