Glossier is embarking on a college campus tour. The beauty company is going on its first ever You Look Good tour with a branded 18-wheeler, hitting campuses all around the country. However, while the brand is parking their tour bus in locations close to college campuses, they are not stopping directly on them with Glossier’s VP of marketing saying, “we wanted to place ourselves strategically, where you can come if you’re a college student—but also, everyone else is invited too.” The tour bus is described as a “carnival on a truck” and allows visitors to spin a wheel to win free products, discount codes, or exclusive merch pieces. YPulse research shows young consumers want more brands to engage them through experiences, as it makes them feel more connected to a brand. (Glossy)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
