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Young Consumers Want Brand Experiences—Here’s What to Know About Creating Them

The majority of Gen Z and Millennials wish brands would create more experiences for them to connect with…

Written and Edited by the YPulse Editorial Team

Jul 13 2023
North America

KEY TAKEAWAYS

The vast majority of young consumers are interested in branded events
They think brands should create more experiences, invite regular consumers to them, and interact more with them in those spaces
Any brand from just about any industry (including entertainment, food & bev, beauty, and fashion) can participate in experiential events these gens will love

These days, we know that brands need to engage with Gen Z and Millennials beyond advertising if they really want to secure love from the younger gens. And YPulse’s latest Experiences report data shows that experiential brand events are one surefire way to get young consumers buzzing. Young people are open to being more immersed in brands’ worlds beyond merely shopping for their products; in fact, they think there’s not enough brand experiences out there for them to take part in. Whether through in-person events, metaverse experiences, or popups, experiences engaging young consumers can help to build brand affinity and...