These days, we know that brands need to engage with Gen Z and Millennials beyond advertising if they really want to secure love from the younger gens. And YPulse’s latest Experiences report data shows that experiential brand events are one surefire way to get young consumers buzzing. Young people are open to being more immersed in brands’ worlds beyond merely shopping for their products; in fact, they think there’s not enough brand experiences out there for them to take part in. Whether through in-person events, metaverse experiences, or popups, experiences engaging young consumers can help to build brand affinity and position products / services to appeal to a younger crowd. With the pandemic in their rearview mirror, 80% of young consumers say they’re interested in attending in-person events in the next six months. So, while virtual events have been all the rage (and definitely are not going out of style), interacting with Gen Z and Millennials IRL is going to pique their attention and excitement. Especially now, as 71%...
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