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Young Consumers Want Brand Experiences—Here’s What to Know About Creating Them

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The majority of Gen Z and Millennials wish brands would create more experiences for them to connect with…

TL;DR

  • The vast majority of young consumers are interested in branded events
  • They think brands should create more experiences, invite regular consumers to them, and interact more with them in those spaces
  • Any brand from just about any industry (including entertainment, food & bev, beauty, and fashion) can participate in experiential events these gens will love
These days, we know that brands need to engage with Gen Z and Millennials beyond advertising if they really want to secure love from the younger gens. And YPulse’s latest Experiences report data shows that experiential brand events are one surefire way to get young consumers buzzing. Young people are open to being more immersed...

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