K-pop girl group NewJeans are the stars of Levi’s newest 501 denim campaign. The K-pop girl group became global ambassadors for the brand earlier this year, and now they’re the faces of the iconic denim company’s latest marketing efforts. The campaign’s video features Hanni, Minji, Danielle, Haerin, and Hyein selecting their favorite pair of 501s and then adding their own flair with embroidery and embellishments through Levi’s Tailor Shop, showcasing both the classic design of the jeans while also highlighting the girl group’s unique style. NewJeans expressed their excitement to work with Levi’s in a press release, saying “It’s been so rewarding to partner with a brand that has both an incredible past and looks towards the future.” YPulse data shows 29% of Gen Z say they follow K-pop trends. (Nylon)
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