Brands are taking note of this huge Gen Z trend: shower routines. Data from Vogue Business’ TikTok Trend Tracker shows that the young gen is all about multi-step shower routines, with the hashtag #ShowerRoutine being one of the most trending this past June and #EverythingShower having an average of 7M weekly views in just the U.S. Now, brands are tapping into Gen Z’s affinity for a lengthy shower routine; the skincare brand Naturium is turning to shower-focused products after previously focusing on only face products, and haircare brand K18 has taken advantage of the ShowerTok trend by pushing their popular products to go viral. YPulse’s most recent Social Media Monitor report shows TikTok is Gen Z’s most-used social media platform, so it’s definitely the space to interact with their trends. (Vogue Business)
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