It’s no secret how much Gen Z loves TikTok, but until now, it has always fallen behind a few longstanding social media platforms in usage. For years, it’s competed with YouTube for their video-consuming attention but couldn’t surpass it, despite TikTok’s status as their favorite platform. But Gen Z is using the short-form video app every day—and they look at it as an all-encompassing source where they can find anything on wellness, fashion, food, politics, relatable “story times,” and everything else under the sun, all from peers their age. And so, the tides appear to have finally turned. YPulse’s most recent Social Media Monitor report shows Gen Z’s TikTok usage pulled ahead of YouTube this year, despite previously looking like it had hit a plateau. Between November 2022 and now, Gen Z are reporting some significant differences in which social media platforms they’re using, including their coveted number one choice. However, this success doesn’t mean other platforms are through—and we’ll explain why. First, our data shows exactly how many...
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