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Gen Z is Officially Using TikTok More Than Any Other Social Media Platform

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TikTok has taken the role of Gen Z’s most-used platform for the first time, but that doesn’t mean other video platforms are losing status…

TL;DR

  • More than three quarters of Gen Z use TikTok, and nearly two thirds use it daily
  • TikTok changed the way young people want to see advertising, and an increase in Gen Z usage is just another reason for brands to pay attention to TikTok’s influence
  • But YouTube is still a video competitor that Gen Z loves, showing their attention and affinity can be divided
It’s no secret how much Gen Z loves TikTok, but until now, it has always fallen behind a few longstanding social media platforms in usage. For years, it’s competed with YouTube for their video-consuming attention but couldn’t surpass it, despite TikTok’s status as their favorite platform. But Gen Z is using the short-form video app...

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