The first athlete-owned TV network will soon be available through Amazon channels. PlayersTV, backed by star athletes including Kyrie Irving and Dwayne Wade, will be available through Prime video, Amazon Freevee, and FireTV channels—a major win for the emerging network. Co-founder Deron Guidrey says that together, the brands “will bring our content to a broader audience, giving viewers an immersive experience that goes beyond the game.” YPulse data shows that the majority of Gen Z and Millennials consider themselves sports fans, and streaming is the top way they watch games—but they’re always looking for more sports content. (Essence)
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