Zara’s “Back to Work” video is a weird way to promote its workwear collection.

Zara’s “Back to Work” video is a weird way to promote its workwear collection.Zara doesn’t typically release video ads but decided to do so this year to celebrate the end of the summer and the fact that many of us are “Back to Work.” The ad depicts the awkwardness of workers getting into an elevator to start their day in the office while facing surprising challenges such as waiting for a slow grandma, enduring someone whistling, or spilling coffee—we told you it was weird. YPulse’s brand tracker shows Zara is the 11^th top brand in the fashion industry according to European Gen Z right now. (The Drum)