“Older brother core” is taking TikTok by storm.Nostalgic 2000s men’s fashion staples, from baggy jeans to chains and studded belts, are having a resurgence on the social media platform, and creators are sharing their best impressions of the typical wearer of the grungy, punk rock-esque aesthetic. One user shared in a video that “Generally, it [older brother core] characterizes a skater or punk teen in the 2000s who also played video games.” Essentially, this lighthearted trend is creating a space for the next generation to play out their Y2K aesthetic idealization online through quirky, nostalgic fashion. YPulse research shows that Gen Z has an affinity for the 2000s fashion trends, and brands can use this desire for nostalgia to their advantage to target young consumers. (Mashable)
