Capri Sun is marketing a “Kid Noise-Cancelling Juice Drink” to parents. In a limited-edition pack, Capri Sun is boxing up two juice pouches in the style of noise-cancelling headphones, playing on the 50 seconds it takes for a child to quietly consume their drink. But with it, they’re marketing a $100 gift card to Taskrabbit as another way for parents to get a break. This is not Capri Sun’s first campaign with Mischief, one of the agencies who worked on the campaign: together they ran the “We’re Sorry It’s Not Juice” campaign during months where students were forced to do school from home because of the pandemic. Quirky campaigns have been trendy in the last year, and while they work for Gen Z, this could work for young parents, too. (Marketing Dive)
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