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5 Unique Marketing Trends That Pulled in Young Consumers in 2022

Dec 20 2022

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These five marketing trends helped brands to break through the noise this year…

TL;DR

Brands really embraced quirky, unexpected marketing in 2022 through limited edition items and brand collabs
Marketing in gaming, the metaverse specifically, is bigger than ever thanks to Gen Z’s interest in virtual brand experiences
To catch attention on TikTok, some brands have created meme-worthy personalities for their mascots

While it’s obvious that brands need to market to Gen Z and Millennials on social media, simple ads aren’t always doing the job anymore. Brands have to work extra hard to make sure their marketing holds attention—and sometimes that means experimenting in new spaces, and getting weird. In 2022, YPulse saw plenty of marketing campaigns...

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