While it’s obvious that brands need to market to Gen Z and Millennials on social media, simple ads aren’t always doing the job anymore. Brands have to work extra hard to make sure their marketing holds attention—and sometimes that means experimenting in new spaces, and getting weird. In 2022, YPulse saw plenty of marketing campaigns come and go, but a few unique approaches really rise to the top. We rounded up five of the best marketing trends we saw brands use this year to draw in Gen Z and Millennials, and they show a dedication to playing at young consumers’...