Primark is expanding its vintage collection throughout the U.K. Remember how the fast-fashion brand opened its first-ever vintage section last year at its Birmingham store? Now, Primark is expanding its vintage clothing collaboration with WornWell so its customers can buy affordable pre-loved vintage items from the ‘70s, ‘80s, and ‘90s. The concept will be introduced in multiple stores, increasing the total number of Primark vintage stores to 10 across the U.K. and Ireland. Buying pre-loved items is a common practice among Gen Z and Millennials, who are fueling the resale boom happening in Western Europe right now. (FashionUnited)
