article

3 Ways Brands In WE Are Keeping Up with The Resale Boom

The resale economy is growing in Western Europe, and these are three ways brands in the fashion industry are keeping up with the trend…

Written and Edited by the YPulse Editorial Team

Nov 29 2022
Western Europe

KEY TAKEAWAYS

Half of young Europeans buy secondhand / vintage items, which is a tangible way to fight the climate crisis
The resale economy is expected to grow more than 15% in the next five years, and many fashion brands are jumping on the boom
Brands can choose to start their own platform, create a pre-loved feature, or partner with a specialized resale app to add circular shopping into their offerings

Gen Z and Millennials in Western Europe have growing concerns about climate change, and it’s making them re-evaluate their shopping habits. These young consumers want brands to invest more in the three R’s: re-selling, rewearing, and recycling. Fashion brands are especially under the scrutiny of these gens, who are often calling them out for greenwashing. As a result, many fashion brands in Western Europe are taking active steps to be more sustainable. Taking part in the resale industry is one of the options fashion brands have to become more sustainable. It’s also a financial investment: secondhand clothing is a growing sector,...