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Western Europe

3 Ways Brands In WE Are Keeping Up with The Resale Boom

Two women shopping at a secondhand store
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The resale economy is growing in Western Europe, and these are three ways brands in the fashion industry are keeping up with the trend…

TL;DR

  • Half of young Europeans buy secondhand / vintage items, which is a tangible way to fight the climate crisis
  • The resale economy is expected to grow more than 15% in the next five years, and many fashion brands are jumping on the boom
  • Brands can choose to start their own platform, create a pre-loved feature, or partner with a specialized resale app to add circular shopping into their offerings
Gen Z and Millennials in Western Europe have growing concerns about climate change, and it’s making them re-evaluate their shopping habits. These young consumers want brands to invest more in the three R’s: re-selling, rewearing, and recycling. Fashion brands are especially under the scrutiny of these gens, who are often calling them out for greenwashing. As...

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