Imperfect Foods teamed up with beverage platform Drinks on eco-friendly wine products. The collab between the upcycled food and beverage company and e-commerce platform is currently offering products from wineries that utilize sustainable production practices (such as low intervention winemaking), including red, white, rosé, and sparkling wine. Additionally, Imperfect Foods is selling wine bottles with “scuffed or lightly marked labels” that would otherwise have gone to waste through their “Rescued Wine” program. YPulse research shows that many Gen Z and Millennials believe that brands should create more eco-friendly products and incorporate eco-friendly practices into all aspects of their business, which this team-up seems to accomplish. (Food Dive)
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