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Gen Z & Millennials Say This is How Brands Should Help the Environment

These are the top actions Gen Z and Millennials think brands should take to help the environment…

Written and Edited by the YPulse Editorial Team

Jul 6 2023
North America

KEY TAKEAWAYS

Young consumers think brands should make their products reusable, affordable, and create eco-friendly packaging
Gen Z is especially looking for brands to educate consumers about the environment
The younger gen is also more likely than Millennials to want brands to implement more of an overall change, not just one-offs

Sustainability is a make-or-break point for young consumers. Gen Z and Millennial shoppers are extremely environmentally conscious, with 75% agreeing that climate change is an immediate threat to human life. And as two-thirds say they themselves live a sustainable lifestyle, YPulse’s Sustainability report shows that most young consumers have changed some element of their behavior because of climate change, with the products they buy and way they shop being the top shifts they’ve made. That means that brands who want to have them as consumers need to be doing something to help the environment—whether that’s creating sustainable products and packaging...