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Gen Z & Millennials Say This is How Brands Should Help the Environment

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These are the top actions Gen Z and Millennials think brands should take to help the environment…

TL;DR

  • Young consumers think brands should make their products reusable, affordable, and create eco-friendly packaging
  • Gen Z is especially looking for brands to educate consumers about the environment
  • The younger gen is also more likely than Millennials to want brands to implement more of an overall change, not just one-offs
Sustainability is a make-or-break point for young consumers. Gen Z and Millennial shoppers are extremely environmentally conscious, with 75% agreeing that climate change is an immediate threat to human life. And as two-thirds say they themselves live a sustainable lifestyle, YPulse’s Sustainability report shows that most young consumers have changed some element of their behavior...

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