LVMH will be the official sponsor of the 2024 Paris Olympics and Paraolympics. Described by its CEO Bernard Arnault as an “unprecedented partnership,” the LVMH x Paris Olympics collab will mostly be about showcasing the impressive work of the Maisons of the French luxury group. As part of the work with the Paris Olympics, LVMH will create the medals for the winning athletes, and serve its finest Moet Hennessy champagne at all receptions. YPulse data from our recent WE Sports & Athletics Reports shows that 64% of French Gen Z and Millennials are sports fans. (Fashion United)
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