Oakley sunglasses have made a comeback—and are expanding into the world of day-to-day fashion. 

Oakley sunglasses have made a comeback—and are expanding into the world of day-to-day fashion. The iconic eyewear and apparel brand most known for being sported by professional athletes and ‘90s teens is now seeing a resurgence in modern style from high fashion to everyday wear. Much of this “renaissance” is thanks to the SubZero sunglasses, which have a quirky, sporty style and are becoming a contemporary fashion staple for young consumers. Additionally, the brand has teamed up with other powerhouse names in fashion including Palace, Bodega, and Brain Dead (for footwear). YPulse research shows that brands that have the ability to adapt through time are usually a hit amongst Gen Z and Millennials. (Highsnobiety)