Supergreat’s app is utilizing artificial intelligence to upgrade its beauty review services. This platform provides users with beauty product reviews on livestreams and short videos, but now it will expand its offerings with the help of the ChatGPT chatbot. Using their “AI-powered beauty assistant,” users can now obtain beauty recommendations and be directed to Supergreat videos by asking the bot specific questions. The co-founder and CEO of Supergreat says that “One of the strengths of the large language models is that they are really good at navigating complex or nuanced questions.” Named the GRWM.ai platform, the technology combines OpenAI’s GPT4 with the beauty company’s data to offer tailored, customized answers to customers. YPulse research predicted earlier this year that AI programs would be widely used by Gen Z, which, as seen with additions to companies like these, quickly turned out to be true. (Glossy)
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