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YPulse Predicts These 6 Trends Will Affect Gen Z and Millennials in 2023

We know what everyone else is saying, but this is what our Gen Z and Millennial experts think will happen in 2023…

Written and Edited by the YPulse Editorial Team

Jan 5 2023
North America

KEY TAKEAWAYS

After all our predictions came true last year, we predict these six trends are next up for Gen Z and Millennials, and brands marketing to them, in 2023
When it comes to tech, we see AI bots, phygital launches, digital collectibles, and a redefinition of the metaverse on the horizon
TikTok will remain a powerful space for content creators and brand marketing, but will slow in growth compared to the last three years

Every year, YPulse’s team of Gen Z and Millennial trend experts share our predictions for the coming year, looking ahead at everything from marketing and social media to tech and cultural attitudes. Last year, all of our predictions came true: brands have blurred the lines between traditional entertainment and gaming; the metaverse in fact did not become one world, but many virtual worlds where brands are connecting with young consumers; and Gen Z certainly has continued to rule what’s in and out (especially on TikTok). Using all our trend insights from the last year (and all the ones before), we...