Every year, YPulse’s team of Gen Z and Millennial trend experts share our predictions for the coming year, looking ahead at everything from marketing and social media to tech and cultural attitudes. Last year, all of our predictions came true: brands have blurred the lines between traditional entertainment and gaming; the metaverse in fact did not become one world, but many virtual worlds where brands are connecting with young consumers; and Gen Z certainly has continued to rule what’s in and out (especially on TikTok). Using all our trend insights from the last year (and all the ones before), we predict these six trends will influence Gen Z and Millennial culture and consumption in the year to come: Artificial Intelligence will become a norm for Gen Z In 2022, artificial intelligence caught attention for fun Gen Z and Millennial trends and memes, but we predict it will become more of a tool for brands this year. These gens are familiar with the wonders of AI (and also the...
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