New data finds that there was scarce LGBTQ+ representation in TV ads in 2022. A report from GLAAD and Kantar concluded that out of over 400 national TV ads from top advertisers last year, only 3% (14 ads) could be considered inclusive of the LGBTQ+ community. This is a disappointing stat for young consumers especially, who push for more representation and visibility in the media. GLAAD’s CEO and president shared the same sentiment, saying that “our community is nearly invisible in mainstream advertising, with room to grow both in scale and in quality.” YPulse’s newest special report on LGBTQ+ Gen Z and Millennials shows that inclusivity—specifically in media—to these gens is about more than presence, it’s also about not using stereotypes, investing in LGBTQ+ stories long term, and having diversity within LGBTQ+ characters and models. (Marketing Brew)
