Brands are dropping remixes of their jingles aiming to appeal Gen Z and Millennials. 

Brands are dropping remixes of their jingles aiming to appeal Gen Z and Millennials. From Sean “Diddy” Combs’ Uber Eats Super Bowl ad to Sir Mix-A-Lot’s “Bagel is Back” Chex Mix ad, food brands are hopping on the remix trend and revamping their old jingles into new tunes. These catchy songs are meant to target the new generation of consumers, but companies are strategically selecting songs from the ’90s and early ’00s to nod to their older consumer base as well. The executive director of context planning at the creative agency Translation explains that advertisers “know [Gen Z] is leaning into nostalgia and a time before theirs, so there’s something really powerful about discovery and rediscovery.” Not only can companies appeal to older gens with throwback remixes, but they can also advertise to young consumers, who love a good nostalgia marketing campaign. (Marketing Dive)