Diet Coke is releasing their latest campaign with creative director Kate Moss. The supermodel, entrepreneur, and returning creative director of the soda brand is launching her Season 2 summer campaign, heavily inspired by ’90s Diet Coke ads, an era that Moss dominated. The collab is named “Diet Coke by Kate Moss, Love What You Love” and features references to high fashion. She explains “The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments.” This campaign is starting to build hype, especially amongst Gen Z and younger Millennial fans, who previously made what they call a “Diet Coke Break” (aka a modern smoke break) viral on TikTok under the hashtag #DietCokeBreak, amassing over 14M views. (Hypebeast)
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