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Gen Z’s version of a smoke break involves Diet Coke.

Apr 28 2023

Gen Z’s version of a smoke break involves Diet Coke. Gen Z and younger Millennials are trading out what was once called a smoke break or coffee break for a “Diet Coke break,” and the hashtag #DietCokeBreak has accumulated 14M views on TikTok. Videos show Gen Z and Millennials, primarily those who work from home, sharing vlog style content titled, “Join me for a mid-day Diet Coke break.” Essentially, the idea is to make the most of the little things and turn their work break into a mini special occasion to disrupt the monotony and romanticize their lives—a trend connected to “main character energy.” YPulse’s Employment & Career Goals report shows these gens seriously value work-life balance and since they’re not as keen on cigs as Boomers once were, Diet Coke is their go-to instead. (Yahoo! Finance)