SKIMS is coming to London. Kim Kardashian’s lingerie and swimwear brand is making its highly anticipated debut in London for its first-ever presence in Western Europe. The brand known for its emphasis on body positivity and inclusivity is set to open a pop-up store within Selfridge, the prestigious luxury mall located in the heart of the British capital. YPulse told you pop-up stores have been trending in the region, and just gave you three recent examples of brands that have successfully reached young Europeans through this type of in-person marketing. (The Drum)
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