Univeral Standard just launched their Swim with Us collection—adding on to their wide range of size-inclusive clothing. The line includes eight swimwear garments, including swim dresses, bodysuits, and rashguards, available in sizes 00 to 40 and priced from $88 to $248. Customers can buy the collection both on Universal Standard’s website and a New York City storefront. The Chief Design Officer of the brand describes this new collection as a series of “expertly crafted suits that feel like they are custom-made for you.” The brand’s mission to increase size inclusivity options within the fashion industry is an issue we know Gen Z and Millennials are looking to see more solutions for. YPulse’s Ad / Marketing Effectiveness report shows that 66% of Gen Z and Millennials say they’d think more positively of brands that feature models with a range of body types in ads—but that, of course, means their products need to suit all bodies. (Retail Dive)
