It’s hot in Europe, so ALDI created a billboard that dispenses rosé on tap. The Aldimania continues: in downtown Manchester last weekend, people could enjoy a glass of rosé on tap from an interactive billboard dispensing rosé—completely free. The catch? Aldi’s Rosé Billboard only poured out wine when temperatures rose above 19C. YPulse told you how young Europeans are drinking more alcohol than before, with 44% of them reporting drinking alcoholic beverages weekly or more. And with temperatures rising in the continent, Aldi figured demand for rosé is only increasing. (Forbes)
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