By simply playing video games, players can now earn free food deals. With the ever-increasing popularity of gaming amongst Millennials and Gen Z, food and snack brands are strategically placing in-game promotions to target this younger set of consumers. Gaming agency Tripleclix is working with companies including Hot Pockets, Pringles, and Kellogg’s to offer “value-driven incentives” within video games. Other fast-food chains are jumping into the gaming scene as well, with Chipotle recently naming itself the sponsor of the 2023 Evolution Championship Series (Evo) and partner of the upcoming Street Fighter 6 game, offering in-game credit for every meal bought in Chipotle restaurants. Marketing through gaming platforms is a huge opportunity for food brands, with YPulse research showing that more than three in 10 Gen Z and Millennials say that video games influence the products they buy, and 22% say they influence the brands they use. (Food & Wine)
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