YPulse’s Gaming report shows 95% of Gen Z and Millennials play video games in some capacity. And they’re gaming constantly: more than half say they play on console weekly or more often, and more than 60% say they play mobile games weekly or more often. But brands shouldn’t assume that this time in games is time in isolation. First, the majority of Gen Zs who play video games are hanging out with friends while they’re playing (either in-person or virtually in the game). But in addition, the games they’re playing are impacting them beyond the console or computer. With Gen Z especially spending so many hours inside their virtual worlds, what they do and see there has an influence on their real lives—which is exactly why YPulse has long said it’s so important for brands to market inside video games. To understand which aspects of their real lives are most impacted by video games, we ask 13-39-year-olds what gaming has influenced in their life, with options from brand...
- Article
