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Shoppers can now buy Victoria’s Secret on Amazon. 

Jun 09 2023

Shoppers can now buy Victoria’s Secret on Amazon. On Tuesday, the intimates and fashion brand made their full catalog of products (including PINK), from underwear and swimwear to clothing, available on Amazon. Although the retailer has an online storefront, teaming up with Amazon could bring in tons more revenue, especially with the feature of Amazon Prime’s quick delivery rate. The company has felt the effects of COVID-19, being forced to close over 250 locations resulting from a decline in in-person shopping. With the brand being available to buy on a massive platform like Amazon, VS can “reach a wider customer base across North America and make shopping for its products more convenient.” YPulse’s Shopping and Retail report data shows 57% of Gen Z and Millennials say they regularly shop on Amazon, making it the second top location they say they shop overall. (Business Insider)

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