SHEIN is opening physical stores across Europe.The Chinese online fashion giant, which already experimented with brick-and-mortar through a few pop-up experiences in the U.K, is set to open around 30 stores in the region this year. No doubt young consumers in the region will love being able to shop in a physical store for everything SHEIN, one of their top-three favorite places to buy clothing according to data from YPulse’s WE Shopping and Retail Report. (Retail Gazette)
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