When it comes to buying clothes, young Europeans want affordability, style, and quality. Here’s where they say they’re finding it… TL;DR COVID and the current cost-of-living crisis have made young Europeans even more cost-conscious consumers Their favorite places to buy clothing reflect the premium they place on affordable clothing But their favorite retailers also show that being on-trend and part of the cultural conversation matter, too Gen Z and Millennials’ shopping habits have always been driven by affordability. But the past few years have made them even more cost-conscious. While COVID impacted their finances (and therefore their shopping habits), this...