Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Will Gen Z Choose Snapchat over Apple Messages even as adults?

May 23 2023

Will Gen Z Choose Shapchat over Apple Messages even as adults? YPulse data shows young people at large are Apple loyalists, so much so that green texts from Android users are an ick. But when their text notifications are rolling in, Measure Protocol data shows Snapchat is the second top source of notifications for 16-24-year-olds, just behind Apple Messages. In fact, many teens are saying they prefer Snapchat to interact with their friends, even boasting “streaks” (continuous days of sending Snaps in a row) that are years long, and ones they have no intention of breaking. But the question is whether these early teen adopters of the app who are dedicated to it now will continue using Snapchat as they get older—or whether they’ll outgrow the platform and put its userbase at risk. YPulse’s Social Media Behavior data shows 60% of 13-17-year-olds use Snapchat, compared to 51% of 18-24-year-olds and 40% of 25-39-year-olds. (Wall Street Journal)