Nabu is debuting as the world’s first group gift registry platform for children’s digital activities and experiences. Founded by a Black and Hispanic team, Nabu prides themselves on their ability to provide sustainable solutions and they found that over 92% of Millennial parents “prefer non-physical gifts in a movement towards sustainability, anti-materialism, and conscious parenting.” The digital gifts are intended to “increase learning, engagement, and connection” all while serving as an eco-friendly alternative to physical gifting. This comes at a time when studies also show that more toys and material possessions can actually heighten children’s anxiety levels. YPulse’s Sustainability report data shows that Millennial parents are more likely than non-parents to change the number of products they buy as well as seek out eco-friendly products because of climate change. (PRNewswire)
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