Why is Christian Bale (specifically as Patrick Bateman) the subject of so many TikTok edits (and a Gen Z heart throb)? The actor has been making his rounds on the Gen Z social media app for months as the subject of several memes and trends (#PatrickBateman currently has 6.6B views). But while Gen Z has been using clips of his American Psycho character, the app’s meme-ing of the Y2K thriller isn’t actually about the film itself. Instead, users are making Bale the face of #Corecore edits, thirst edits, and even CapCut edits, specifically of him listening to music with headphones on which Gen Z places their current favorite or silly song over. TikTok has long breathed life into pop culture relics (remember the resurgence of Kate Bush’s 1985 hit “Running Up That Hill” after it appeared on Stranger Things last year?), so using iconic moments from TV and movies isn’t anything new, but it’s important for brands to pay attention to if they want to stay on trend and keep up with the content young people are loving. (The Cut)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
