Dove released a short documentary to raise awareness of the negative impact of social media on the mental health of young girls. Cost of Beauty: A Dove Film is a powerful three-minute documentary that tells the story of Mary, a young girl whose mental health is affected by social media. Through archival footage, we witness Mary growing up with the damaging effects of social media’s unrealistic beauty standards. Dove is known for its commitment to educating people about the toll that social media can take on mental health. The brand released another short movie last year—Toxic Influence—where it used deepfakes of moms to warn about the effects social media has on teen girls. More recently, Dove took a stand against TikTok’s popular filter #BoldGlamour. (Marketing Beat)