Jägermeister x G2 Esports is the latest collab in the gaming world. The century-old German liquor brand has announced a new partnership with G2 Esports, one of the biggest esports clubs in the world, which includes professional teams for video games like League of Legends, Fortnite, and Apex Legends. Although not much has been said on how exactly Jägermeister will reach G2 Esports’ estimated 40 million fans, for now, the two brands are kicking off the collab with an evening at the 26 Leake Street Bar—London’s coolest underground venue. YPulse’s research shows that 59% of European Gen Z and Millennials watch esports, and brands that collab with Esports teams and clubs have a chance at reaching these enthusiastic fans. (Esports Insider)
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