Wayfair is introducing a Digital Design Studio in stores. As YPulse predicted, more brands are introducing phygital shopping elements this year and now, Wayfair is merging digital and physical shopping experiences through a new in-store kiosk in select locations that allows customers to create and play around with various furniture layouts using digital room models. Shoppers are able to “move around furniture cards representing items available in-store or online to change configurations, as well as adjust the camera and furniture finishes.” (Retail Dive)
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