Olipop is tapping singer Camila Cabello for their first major ad campaign. The famous TikTok soda brand wants to set themselves apart as a “functional” soda with its prebiotic ingredients and has been riding the app’s gut health trend, focusing on feel-good wellness. Camila Cabello first became an investor in the company in 2022 (along with the Jonas Brothers), and the brand’s newest ad shows her hanging out with her family and dogs, emphasizing the importance of life’s little moments, connecting to the brand’s “Real Love Makes Us” campaign tagline. Cabello revealed her favorite flavors of Olipop are Strawberry Vanilla and Vintage Cola, and the beverage is also available in other flavors such as Tropical Punch and Classic Root Beer. (AdAge)
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